Branded Male : Marketing to Men, Hardcover by Tungate, Mark, Like New Used, F...

Branded Male : Marketing to Men, Hardcover by Tungate, Mark, ISBN 0749450118, ISBN-13 9780749450113, Like New Used, Free shipping in the US Branded Male sets out to discover what makes men tick as consumers and how products and services are effectively branded for the male market. Using a day in the life of a fictional "branded male", Mark Tungate looks at male-orientated brands and their marketing strategies.